Luxury Colored Diamonds - What makes Brown Diamonds Called Chocolate Diamonds?
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Looking for a unique spin on your glittering diamond jewelry? Check out our collection of Le Vian chocolate diamond necklaces, bracelets and earrings for a couture-ready sparkle in all of your special and day-to-day style events.
On the bridal path? Chocolate diamond jewelry from Le Vian offers a fresh, fashionable take on a ceremonial look, especially for fall weddings. Make the promise of a lifetime with opulent diamond engagement rings and bands, or dazzle your bridal party in stylish drop earrings featuring lovely teal, white and cognac-hued sparklers — so glam!
Gemstones are traditionally assessed by way of a slice, clarity, carat and color, or rather lack of color. The most valuable ones have invariably been the maximum grade colorless ones. Even so, diamonds can be found naturally in over three hundred different hues and their rarity made them very expensive, especially the more desirable hues. In particular the very pretty Pinks, Whites, Blues and Oranges, were highly prized. In comparison, the relatively commonly found and unattractive gradation of brownish white diamonds, were simply dismissed as low grade off-white diamonds. Thus how did the lowly brownish white become a much sought after Chocolate Diamonds?
Ahead of 2000, Chocolate Diamonds were simply known as "low color", "brown" or "C4-C6" diamonds. However to activate market demand for them, Le Vian branded certain of its brown gemstones with a certain rich shade as "Chocolate Diamonds". That they backed the action with a highly effective multi-million dollar, multi-media advertising advertising campaign. An exclusive color of wealthy brown gemstone became discovered as Chocolate Diamonds.
Le Vian chose the name well. Chocolate is a reasonable delightful pleasure. The naming of these gemstones conjured images of pleasure, enjoyment, desirability and affordable luxury which people want. Demand for them has been further stimulated simply because have recently been worn by upwards of 100 celebrities at Purple Carpet award ceremonies around the world. And what celebrities wear becomes the in-demand accessory!
Le Vian effectively developed the market for Chocolate Diamonds and while others have jumped on the proverbial band truck and used conditions such as "chocolatey" diamonds, La direction du Vian has largely appreciated exclusive use of the description. This means that for many, the term is really as closely associated with the Le Vian name as with the incredibly rich brown color.
Nevertheless , not all fancy browns have hue of a Chocolate Diamonds, but all colours have enjoyed a rise in demand. This is because they as well have benefited from a good name change. In particular lighter shades of luxury browns have been has been renowned Cinnamon, Cognac, Coffee and even Champagne diamonds! Amidst these, the rich cognac gemstones are likely the most popular although all of the brown hued gemstones are increasingly being collection into fine earrings today and that even includes engagement rings!
All of this is great news for anyone buying special piece of precious stone jewelry. Fancy Browns are plentiful yet many colours continue to be cheaper than white diamonds. Now that they are no longer seen as low grade gemstones, they earn very affordable diamonds charms.
